Lan Nguyen Chaplin, Ph.D. is an Associate Professor of Marketing at the University of Illinois at Chicago. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in biological basis of behavior with a concentration in behavioral medicine from the University of Pennsylvania.

Previously, she taught at Villanova School of Business, University of Arizona (Eller College of Management), and the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women’s Lacrosse Club team.

Professor Chaplin conducts research in the areas of children’s consumer behavior and branding. She publishes in premier journals including, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, and The Journal of Public Policy & Marketing.

Her research has been covered by TIME, Forbes, The New York Times, Fortune, ABC news radio, CBS news, Washington Times, Boston Globe, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, Spotify, and Glamour.

Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, and Italy).

She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Consumer Affairs, and Journal of Positive Psychology.

Professor Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades. Most recently, she received the Dean's recognition for outstanding teaching at UIC Business.