Consumer Behavior in Vulnerable Populations- (MKTG 594: Ph.D. Seminar) 

                    Course Objectives and Learning Outcomes:

This PhD seminar is designed to explore topics related to the consumer behavior of special populations such as children, illiterate or poor individuals. We will discuss how they develop consumer socialization skills, relate to products and brands, use products and brands to achieve important goals, and are affected by consumerism in their daily lives. These topics and special populations are of increasing interest to consumer researchers, and are of importance in gaining a more complete understanding of consumer behavior.