MKTG 461: Consumer Behavior 

Course Objectives and Learning Outcomes:

Having attended class, completed assigned readings, participated in class, and successfully completed examinations and assignments, students will be able to:

1.      Apply key terms and concepts to real world consumption situations.

2.      Demonstrate a fundamental understanding of consumer behavior issues.

3.      Understand the role of consumer behavior in marketing.

4.      Teams identify and propose a test for a consumer behavior problem.

5.      Teams present their consumer behavior problem.